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“When you’re trying to reach out to the Latino vote, if you’re from either political party, and you’re only doing it in Spanish language media, you’re missing a huge group of people because 79 percent of Latinos consume all their information in English. They’re on Twitter, they’re on Facebook, they’re on all different websites and they’re hearing what you’re saying about them in English and watching the same stuff in Spanish and going, ‘Wait a minute, you just said I was illegal a second ago, now you’re just trying to get my vote in Spanish?” I think there’s a savviness to the Latino American voter. They get registered and vote, they have a lot to say. They’re really part of the conversation right now.”

–

Rosario Dawson, actress and co-founder of Vote Latino, in an interview for The Gavin Newsome Show.

I wasn’t able to find a source for the claim “79 percent of Latinos consume all their information in English”, but it really doesn’t seem like a false or surprising number. With nearly 24 million Latinos eligible to vote in this year’s election (up by four million since 2008), it makes sense that a large majority of those people would be second generation Latinos, bilingual to a certain extent, if not fluent in both languages. Basically, no están haciendo tontos nadie okay… 

(via political-linguaphile)